SIP, SURPRISE AND CELEBRATE FOR A CHANCE TO WIN $10,000

Black Box Wines Invites Fans to Let the Secret Slip and “Box” Their Friends

There are some secrets meant for keeping and others meant to share. Today, Black Box Wines, America’s first premium and now best-selling 3 liter boxed wine, is launching the “You Got Boxed” contest to challenge its fans to let their friends in on a secret they’ve known for some time – quality wines can come from a box.  For a chance to win, consumers secretly serve guests award-winning Black Box Wines without revealing the package and capture their reaction on camera. Once the tasting is complete, they reveal the box, wow the crowd with the secret worth sharing and submit their video at YouGotBoxed.com for the chance to win a $10,000 prize.

“A large part of the consumer intrigue and appeal towards Black Box has been about the wine’s quality,” said Kim Moore, Black Box Wines brand manager. “Wine enthusiasts and newcomers alike form a connection to the brand because they love that a boxed wine surprised them with its quality and we find they become passionate fans who seek to share this excitement with the brand and others. The ‘You Got Boxed’ contest provides a fun way for our consumers to continue sharing Black Box and finally prove the boxed wine stereotype needs to be crushed.”

How to Box Your Guests
Boxing your friends and family is easy. Simply host a dinner party, wine tasting or other gathering and serve boxed wine without revealing the package. As the party nears completion, surprise the crowd by showing them that they’ve been enjoying boxed wine and be sure to get their reaction on video.

Consumers 21 and older are encouraged to submit their two minute video that best tells the story of the surprise moment when guests realize they are drinking quality wine from a box. Fans are then invited to vote online for their favorite video. The contest will launch on June 1, 2009 and end on November 30, 2009.  Each month a winner will be awarded $2,000 and the $10,000 grand prize winner will be chosen from the six monthly winners. To view official contest rules and enter the contest, visit YouGotBoxed.com.